Andy Raskin
Andy Raskin advises chief executives and leadership teams on the strategic narrative that carries sales, marketing, and fundraising. He has worked with leadership at large technology companies and at venture-backed startups, and previously served as a chief marketing officer. His 2016 essay on the Zuora sales deck has been read millions of times and is the common reference for the five-part sales narrative.
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How to Open a Sales Pitch Without Talking About Your Product
Naming a buyer's problem puts them on the defensive. Naming a change in their world gets them talking. Where the product belongs in a pitch, and why it is not first.