M-PaX Knowledge Base

Your product works. Your customers stay. The conversations you get into, you mostly win.

And not enough of the right people arrive.

That gap is almost never a technical problem. It is the commercial half of the business, and for most founder-led companies it was never built, because there was never anyone whose job it was to build it.

This library collects the work worth reading on that half. Positioning and messaging, market and buyer research, pricing and packaging, demand generation, content and authority, and launch. Each piece is summarized, credited to the person who wrote it, and linked to the original.

Start with whichever of these is the thing currently in your way.