Lenny's Newsletter
A newsletter on product, growth, and company building by Lenny Rachitsky, a former product lead at Airbnb. It runs original guest essays from practitioners, several of which are the most widely circulated pieces on their subject.
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Why a Positioning Statement Template Cannot Find Your Positioning
The fill-in-the-blanks positioning statement records the answer you already had. Dunford's five components, worked in order, find the one you did not.