Bessemer Venture Partners
A venture capital firm that publishes Atlas, its library of playbooks, research, and memos for founders. Its go-to-market guides draw on operating advisors who have built marketing and sales functions at startups.
-
Economic Buyer vs End User: Why One Pitch Won't Sell Both
A B2B purchase has more than one buyer. The executive who signs and the user who adopts want different things, and a message aimed at one can put off the other. How to map the roles and speak to each without changing the offer.