Andreessen Horowitz
A venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz that invests in technology companies from seed through growth stage. Its partners, many of them former founders and operators, publish essays on enterprise software, infrastructure, and go-to-market drawn from their work with portfolio companies.
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Product-Led Sales: Turning User Adoption Into Enterprise Deals
Users adopt a product on their own, and the enterprise contract still does not follow. When to add a sales team to bottom-up growth, and the six ways the pairing fails.