The AIM Institute
The AIM Institute is a B2B training firm, founded in 2005, that teaches companies how to research customer needs before they develop products. Its methods, including New Product Blueprinting, were refined through work with professionals at leading B2B companies.
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A B2B Value Proposition Framework Built From Customer Outcomes
A value proposition written in a meeting guesses at what buyers want. Dan Adams lays out a sequence that builds it from customer outcomes, measured, compared, and put into money.