David Politis
David Politis is a co-founder of Not Another CEO, a newsletter and podcast for founders and CEOs that he launched in 2025 with Nicholas Freund. He founded BetterCloud, a SaaS management software company, in 2011 and led it as CEO. Vista Equity Partners bought a majority stake in BetterCloud in 2022. Before BetterCloud, he held executive roles at Vocalocity, later acquired by Vonage, and at Cloud Sherpas, later acquired by Accenture.
www.linkedin.com/in/davidpolitis
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How to Build a B2B Ideal Customer Profile Narrow Enough to Use
Selling to anyone who will buy spreads a team thin. David Politis builds the ideal customer profile from your best and worst customers, then uses it to say no.