Ian Marshall
Ian Marshall is an Account Director at B2B International, a market research firm that works in business-to-business markets. He manages research projects from scoping the initial brief through to presenting results and recommendations to clients. His professional profile describes twenty years of experience in B2B research.
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How to Size a B2B Market When the Number Has to Hold Up
The market size in your head probably came from a report or a feeling, and it is probably too big. How to build the number three ways, how accurate it needs to be, and why the answers should be checked against each other.