Kiran Shahid
Kiran Shahid is a content marketing specialist with more than nine years of experience writing research-driven content for B2B software companies. She has written for HubSpot, Semrush, Sprout Social, and Zapier. She writes on sales, content marketing, productivity, AI, and ecommerce, with a focus on SEO and in-depth research. She also runs a practice that helps B2B technology companies audit and refresh the content they have already published.
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Ideal Customer Profile vs Buyer Persona: Start With the Company
Knowing the buyer's job title is not the same as knowing which companies can buy. Why the ideal customer profile filters first and the buyer persona speaks second.