Matt Lerner
Matt Lerner is co-founder of SYSTM, formerly Startup Core Strengths, which coaches early stage startups on growth. He joined PayPal in 2004 and ran B2B growth teams there, then invested in early stage companies at 500 Startups. He has lectured at Stanford Business School and is the author of Growth Levers and How to Find Them. He writes a weekly newsletter for founders on startup growth.
www.systm.co/about-matt-lerner
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Customer Interview Questions That Find Your Messaging
Interview recent buyers about how they came to buy and write down their exact words. Messaging built from their language converts because it matches what they are already looking for.