Patrick Campbell
Patrick Campbell founded Price Intelligently in 2012, which grew into ProfitWell, a company helping subscription businesses with pricing, retention, and metrics. ProfitWell stayed bootstrapped for a decade before Paddle acquired it in 2022, and Campbell stayed on at Paddle as Chief Strategy Officer. Before starting the company he worked as an economist at Google and in the US intelligence community. He writes and speaks widely on SaaS pricing and monetization.
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How to Choose a Pricing Metric
Decide what you charge for before you argue about the number. The value metric and quantified segments come first, then quarterly experiments.