Peter Lauten
Peter Lauten joined Andreessen Horowitz in 2016 as an investor on its Growth team, focused on enterprise software companies. Before that he spent two years in New York City as an investment banking analyst. At the firm he co-wrote Growth+Sales: The New Era of Enterprise Go-to-Market with Martin Casado, and Product-User Fit Comes Before Product-Market Fit with David Ulevitch. He studied economics at Duke University.
www.linkedin.com/in/peterlauten
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Product-Led Sales: Turning User Adoption Into Enterprise Deals
Users adopt a product on their own, and the enterprise contract still does not follow. When to add a sales team to bottom-up growth, and the six ways the pairing fails.